I’m listening to some Jay Abraham mp3s on the plane back to St. Louis.
This usually strikes me when reading ebooks by gurus or listening to their mp3 audiobooks. i.e. David Allen’s Getting Things Done, etc.
You almost never hear some new profound secret that you never would’ve thought of in a million years.
Instead gurus remind us of how important some of the basics are. If this happens to inspire or light the fire of an idea within you, then great! That is probably about as much value as they can provide. Even 1 spark of an idea from a $99 ebook, audiobook or what have you, could eventually be worth $1m, or $1b, to you one day.
Tags: audiobooks, ebooks, gurus, marketing
Shanti A. Braford blogs here.
If you really want to know, just read this.




There are few unique or proprietary ideas when it comes to business building, marketing, wealth creation—but there are lots of new, fresh, and unique interpretations, articulations, and integrations. The “guru’s” remind us of the fundamentals, but it’s our own actions, applications, and fresh perspectives that turn the fundamentals into results.