Seth Godin Reveals Squidoo Endgame at sablog.com

Seth Godin Reveals Squidoo Endgame

Written by Shanti A. Braford October 30th, 2007in Linkfest.

Seth Godin just announced Squidoo’s licensing agreement with ever.com.

Now instead of a single destination site (squidoo.com), they have gotten into the tools business. IMHO this is a very, very savvy move.

From this example page, you can also see why Jason Calacanis would view Squidoo as a competitor.

Always the wily one, prior to launching Mahalo, Calacanis was fond of pointing out some spam issues that Squidoo was going through at the time. Of course, anyone who opens up a system to the public faces these challenges.

Calacanis’ Mahalo and Squidoo are very similar ideas. The major difference being that only paid Mahalo editors can edit/create Mahalo pages. (that’s how Mahalo avoids the spam issue)

Squidoo pays its users, but this happens after the fact and is done through affiliate/ad revenue. Some page authors have reported earnings as low as $2-3, others, in the hundreds.

UPDATE: I wrote the previous version of this post hastily and incorrectly implied ever.com and the Squidoo engine had a spam problem. The ever.com pages look very slick; and of course any open content site like Squidoo must combat the wrath of spammers & those who attempt to game the system.

You can

bookmark this,

digg this or check the

cosmos

4 Responses to “Seth Godin Reveals Squidoo Endgame”

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1 Seth Godin on Oct 30th, 2007 at 2:06 pm

Thanks for the kind words.

You lost me on the spam thing, though. That camera page is terrific. Way more valuable than something on Amazon, right?

Spam is a verb. Somebody sending you junk. That page isn’t spam, even if you don’t like it!
2 Shanti A. Braford on Oct 31st, 2007 at 4:04 am

Hi Seth,

Apologies for the mixup. The post was written hastily and my words did not come out quite right. =)

- Shanti
3 Kimberly at Squidoo on Oct 31st, 2007 at 5:52 am

Thanks for posting a blurb about our new launch! We’re seeing some awesome bests (and more) getting snatched up and improved, so check back soon to see what our savvy lensmasters are doing, or to claim your own lens!
~Kimberly
Squidoo’s Community Organizer
4 Christene on Nov 17th, 2007 at 12:00 pm

I’m late to finding this post, but just wanted to say I’m the lensmaster who made that camera lens. I missed what you originally wrote, but glad to see Seth’s comment.

I don’t produce spam. I’m actually one of the people who work to put an end to spam on Squidoo. Since the “SquidAngels” were formed the spam issue has been drastically reduced.

-Christene