Shanti’s Dispatches

This via the January 2006 issue of Entrepreneur magazine. Article by Mark Henricks.

It’s also important to tell the truth, because customers’ brains are better at detecting untruths than even they know. Renvoise’s book reports on one neuroscientist who had people play games with decks of cards rigged to produce unfair results. Players were occasionally asked whether the games seemed fair. After a number of rounds, players started reporting the decks were stacked.
But skin-conductance tests revealed that they became nervous when reaching for rigged decks well before the knowledge reached their conscious minds.

Here’s another golden nugget:

Another study Renvoise quotes asked people to accept money for placing a large billboard in their front yards. The success rate was more than seven times higher if the homeowners had first agreed to display a much smaller postcard in a window. The moral: Don’t underestimate the power of starting small.

This post is the first part in a series titled Biz Magazine Recap wherein the best / most interesting nuggets of articles from Forbes, Entrepreneur, and Inc. are posted here for your viewing pleasure.

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